Dawn Siff
Dawn Siff
Dawn Siff is a specialist in strategic communications and storytelling. She helps clients focus their messaging and storytelling across various media. She began her career in the news industry and has worked as a foreign correspondent, financial reporter, senior editor and national network political director. She specializes in distilling complex stories into simple narratives and cutting through jargon to get to plainspoken truths. After covering historic and exhausting political elections, Dawn turned to advertising where she worked as an executive producer for brands such as Google, American Express, and L’Oreal — as well as on political and nonprofit campaigns. She has experience writing and overseeing: network newscasts, OpEds, podcasts, sizzle reels, microcopy, newsletters, presentation decks and more.
A community activist, Dawn is the co-founder and executive director of Alliance for Paseo Park, a nonprofit focused on turning New York City’s longest, most successful “open street” into a permanent linear park, in Jackson Heights, Queens, the neighborhood which ranks last in park space in all of NYC.
Dawn is a third-generation New Yorker, who grew up in Texas. She attended Texas A&M University and holds masters from Columbia Graduate School of Journalism.